HEALING THE HANDS OF A NATION
Vaseline approached us to celebrate their 150th anniversary. In the midst of the pandemic, they wanted to do this with everyone’s new best friend – antibacterial hand cream.
We wanted to celebrate the hands who needed this product the most at the time – those of our superhero frontline workers.
Our campaign was a direct, emotional tribute to these incredible people. No tricks, no gimmicks – just humanity at its very best. In just one publication the campaign received 127,000 views, whilst it was covered across categories in cosmetics industry publications and more.