VASELINE
HEALING THE HANDS OF A NATION
Vaseline approached us to celebrate their 150th anniversary. In the midst of the pandemic, they wanted to do this with everyone’s new best friend – antibacterial hand cream.
We wanted to celebrate the hands who needed this product the most at the time – those of our superhero frontline workers.
Our campaign was a direct, emotional tribute to these incredible people. No tricks, no gimmicks – just humanity at its very best. In just one publication the campaign received 127,000 views, whilst it was covered across categories in cosmetics industry publications and more.
QUESTIONING
EVERYTHING
RANKIN CREATIVE
110-114 Grafton Rd
Kentish Town
London, NW5 4BA
Phone: +44 (0)20 7284 7320
New Business: hello@rankin.co.uk
© RANKIN GROUP 2023