HOW TO DIE WELL
We worked with Royal London, the insurer founded to work against funeral poverty, to create ‘How to die well’ - a book of cultural conversations, inclusive insights and resources for anyone dealing with death.
DEATH - It happens to us all but no one tells you how to do it right.
With commissioned stories and illustrations we walk the reader through the practical and emotional aspects of dealing with death, and the world responded with love.
How to die well was covered in 85+ pieces of coverage reaching a readership of over one billion, millions of viewers and resulting in thousands of shares. Breaking taboos matters.