Rolls-Royce wanted to lower their customers age range, we wanted to break all the 'rules' of traditional luxury car ads.
So we pulled in one of our favourite Rule Breakers Gwendoline Christie to throw these traditions in the bin.
Correct image of the rolls? Nah. Utmost care? No fun. Clean and presentable? Try fearless and bold.
Our audience is just as rule-breaking as us so our film got 1.4m views, 15.1M Impressions jumping up +159% in Social Media Interaction going out to a readership online of 64.7B.
So how did we do at the ultimate goal of lowering the average age of a Rolls owner? We bought it down by 10 years.