THE STAR IS REBORN
An icon since the 1950s, AMG wanted to re-launch the SL with a sporty performance punch. A Star Is Reborn celebrates and retells the legendary story of the SL through the lens of Mercedes-AMG. It embodies the spirit of the brand, the heritage of SL and showcases the latest reincarnation of an automotive icon.
Initially airing live in 29 markets, it received 2 million viewers. This campaign reached over 65 million people prompting over 4 million unique interactions.