HOW DO YOU EXCITE A NEW GENERATION OF LUXURY HEDONISTS?

MERCEDES-AMG

PRELUDE

Born on the race track, AMG already had a strong reputation for a thrilling drive. Always breaking barriers, they wanted to excite a new generation of hedonistic trendsetters. Bringing the brand an even punchier attitude we dared our audience to get involved with #AreYouAMGReady?

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Focusing on how four iconic AMG vehicles offer the key to freedom and rebellion we created films that were universally loved by the gearhead press - even with an electric. The work smashed benchmarks with x2 view-through rates, positive audience interest and growth in female user registrations laying the groundwork for changing the performance luxury game.

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QUESTIONING
EVERYTHING

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RANKIN CREATIVE
110-114 Grafton Rd
Kentish Town
London, NW5 4BA
Phone: +44 (0)20 7284 7320
New Business: hello@rankin.co.uk

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