Over the past three years, we have delivered three exceptionally well-executed 360°campaigns, successfully cementing Samsonite as a leader in the travel category.
Setting us the challenge of broadening their audience by bringing in a new generation of customers and appealing to women in a genuine, authentic way – we established a fresh, energetic, unified tone of voice that covered all sectors of the Samsonite range.
We took each of their different markets into account, creating a cohesive worldwide creative solution that covers every consumer touch point, as well as delivering additional appropriate content tailored to specific markets.
All of our collaborations have delivered a clear brand identity, rooted in fashion – whilst heroing each of the product benefits, showcasing Samsonite’s smart technology and innovation and incorporating the brand’s sustainability message.
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