Samsonite
Over the past three years, we have delivered three exceptionally well-executed 360°campaigns, successfully cementing Samsonite as a leader in the travel category.
Setting us the challenge of broadening their audience by bringing in a new generation of customers and appealing to women in a genuine, authentic way – we established a fresh, energetic, unified tone of voice that covered all sectors of the Samsonite range.
We took each of their different markets into account, creating a cohesive worldwide creative solution that covers every consumer touch point, as well as delivering additional appropriate content tailored to specific markets.
All of our collaborations have delivered a clear brand identity, rooted in fashion – whilst heroing each of the product benefits, showcasing Samsonite’s smart technology and innovation and incorporating the brand’s sustainability message.
110-114 Grafton Road
London
NW5 4BA
T +44 (0)20 7284 7320
To talk to us about an upcoming project please get in touch at hello@rankin.co.uk
To introduce yourself for future roles or freelance work please drop us a line on careers@rankin.co.uk
To find out more about our work experience or intern programmes please contact learn@rankin.co.uk