An inimitable brand and an unrivalled legacy – made modern.
Rolls-Royce set us the task to engage with a new generation of future ultra-high-networth-individuals, as well as grow and diversify the existing customer base.
By injecting elements of lifestyle, storytelling, movement and attitude we crafted a world in which the audience could place themselves, imagine themselves living within. We wanted to establish separate identities that were defined personalities but unified by Rolls-Royce’s iconic status.
Today’s luxurians are attracted to new experiences and compelling narratives. To connect with them, Rolls-Royce needed to capture their desire for the unique, rare and ephemeral. By evolving to a more emotional space, we aligned Rolls-Royce with not just product, but culture.
Over 18 months, our groundbreaking work has seen an impressive growth in sales, engaging the next, new, hungry generation. Our creative positioning and visual identity elevated Rolls-Royce from a luxury automotive brand to a luxury brand – full stop.
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