In a world where the role of heritage and legacy are hotly debated, how do you tell the story of innovation, modernity and electrification for an established luxury brand?
We proclaim that the future of the automotive industry has now arrived, and a new standard of luxury has been set.
In partnership with Rolls Royce Motor Cars, we developed a full 360 campaign showing off the power and grace of the world’s very first, all-electric Rolls-Royce motor car, Spectre – a landmark moment in the Marque’s history.
Working with the acclaimed director and cinematographer Anders Jedenfors to bring the creative to life, the campaign is supported by a brand film, still photography and social and digital content showing Spectre in her most dynamic form, driving at pace through a seriously modern city.
We are incredibly proud to have marked this moment for such a prestigious brand!