Samsonite: Serious Traveller

Ambition

Our Serious Traveller campaign saw our tongues firmly rooted in our cheeks, dialling up the irony with playful visuals.

Solution

This light-hearted approach perfectly mirrored the agile quality of Samsonite’s Cosmolite luggage collection. We cast real people, those whose lives require them to travel globally. From dancers to fashion-bloggers, DJs to actors, barbers to entrepreneurs – we showcased the products in the hands of those who use the best.

Effectiveness

Our work established Samsonite as the essential partner-in-crime on those long, winding and often unexpected journeys of work and play.

110-114 Grafton Road
London
NW5 4BA

T +44 (0)20 7284 7320

To talk to us about an upcoming project please get in touch at hello@rankin.co.uk

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