Samsonite: Serious Traveller


Our Serious Traveller campaign saw our tongues firmly rooted in our cheeks, dialling up the irony with playful visuals.


This light-hearted approach perfectly mirrored the agile quality of Samsonite’s Cosmolite luggage collection. We cast real people, those whose lives require them to travel globally. From dancers to fashion-bloggers, DJs to actors, barbers to entrepreneurs – we showcased the products in the hands of those who use the best.


Our work established Samsonite as the essential partner-in-crime on those long, winding and often unexpected journeys of work and play.

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