Samsonite: Generation Go

Ambition

Introducing the world Generation Go. A world conquered, mapped and explored by the modern woman – inhabited by independent globetrotters fearlessly moving forwards, never standing still.

Solution

Our 360º campaign captured a diverse, confident selection of women living their dynamic, global lives. We celebrated them by combining shoots in-studio and on location with stills of the products – positioning the suitcases as an extension of personal style.

Effectiveness

This contemporary collage reflects how Samsonite’s innovative technology, stylish design and practicality work together in perfect harmony.