Roy Rogers SS20


Our SS20 campaign was designed to disrupt the world of fast fashion with a cool, timeless – yet contemporary look. Our aim was to create iconic imagery featuring real people with authentic attitude.


This project was all about those who live their lives in Roy Rogers – their unique style, their individual approach, their IRL relatability. Personality was key when it came to casting. Our aim was to represent the genuine characters and distinctive outlooks of those in front of the camera, to capture the intimacy of their interactions.


And we succeeded. The film and visuals truly embody the freedom and verve of those who wring every drop of fun from life. Who love themselves unabashedly. Who encourage others to stand tall and be proud of who they are. Because that’s what Roy Rogers is all about.

110-114 Grafton Road

T +44 (0)20 7284 7320

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