What the hell does post-opulent luxury look like?
The next generation of UHNWI’s were rejecting the ostentatious codes of old luxury. With its minimalist design, GHOST is the perfect answer to the new luxurians’ desire to embrace a post-opulent era.
The launch film and stills we made smashed category norms, creating Rolls Royce’s most successful car launch to date. The campaign received Rolls-Royce Motor Cars’ highest ever social media views, impressions and likes. This was followed with a 450% increase in web traffic on launch day, the highest ever number of launch orders in a month leading their most successful year ever in 2021.