Dune SS20 ‘My London’ with Gillian Anderson

Ambition

We got back to business with our long-term partner in crime, Dune, for their SS20 campaign. As always, we used our home and theirs – London – as the central inspiration. The city is inextricable from Dune’s distinguished heritage of over 25 years in the shoe industry and built into their brand identity.

Solution

Inviting the audience to define what the city means to them, we used the tagline ‘My London’. The inimitable actor and activist Gillian Anderson helped us bring to life some of London’s most recognisable locations. In under a week, our unbelievably talented set design team built replicas of no less than three picturesque London hotspots – including Columbia Road Flower Market, Andrew’s Cafe and the Pergola.

Effectiveness

We delivered a multi-channel campaign with OOH advertising from big and bold billboards, to eye-candy for the underground. Since its release, the campaign has pulled in over 110.8K likes across social – as well as a plethora of organic media attention.

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