Dune SS17 with Nathalie Emmanue


Dune approached us to create a 360º campaign with our home and theirs – London – as the central inspiration. Working with a two-day timeframe, where a shoot of this magnitude would usually take closer to five, we had a real challenge on our hands.


As much a love letter to the city as a narrative-led romance, we set our story against the backdrop of London’s most iconic landmarks. Brought to life by the crackling chemistry between Game of Thrones actress Nathalie Emmanuel and model Isaac Carew, we unfolded the chapters of our intoxicating campaign.


In order to amp up the anticipation, we released our work in increments online, like installments of a binge-worthy show you have to wait a week to watch. We told our love story through a selection of beautiful films, stills and GIFs – engaging audiences not by oversaturating them with content, but by gently teasing our stunning visuals bit by bit. This serial style proved a success, conjuring up over 34K views across social media.

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