Rankin made his name in publishing, founding the seminal monthly magazine Dazed and Confused with Jefferson Hack in 1992. Riding on the success of the Dazed wave, in 2001 the pair launched another magazine, AnOther Magazine. The magazine quickly became the most recognized biannual fashion magazine in the world. In 2005, responding to the expanding menswear market, AnOther Man was introduced, combining intelligent editorial with unrivalled style. The Dazed Group, still owned and overseen by Rankin and Jefferson, has also established an online authority, via AnOthermag.com, Dazeddigital.com and Dazedtv.com. Rankin celebrated Dazed & Confused’s 20th anniversary this year, shooting 20 covers with Dazed favourites for the December issue.